Posted On: 07:45:22 - 20/06/2015 - Viewed: 536

The journey behind the revival of Umbala.Tv. Umbala. — From the app that leads the live music video trend of young people Born in 2015, when Tik Tok was still in its infancy, Umbala has been a pioneering application for the movement of recording and sharing videos of young people created by Vietnamese themselves. Taking the risk of "bringing the bell to fight the country", founder Nguyen Minh Thao and the implementation team brought the Umbala.Tv application to the US market with a capital of only a few hundred thousand dollars. This is a bold move by a Vietnamese technology startup because compared with the capital of tens of millions of dollars of industry giants from China or Silicon Valley, Umbala can hardly gain a competitive advantage. However, beyond expectations, Umbala.Tv was chosen by American and international youth as a typical application that helps users create short videos that become a trend on social networks. This is a proof that the capacity of Vietnamese technology can fully serve the world market. This success is confirmed by winning the Forbes Vietnam Startup Contest and receiving the first investments from large funds such as 500 Startups, SOS Ventures and China Accelerators. The Umbala.Tv application is also mentioned on the Youtube channel of the famous Vietnamese-American beauty vlogger — Michelle Phan. By 2016, Umbala.Tv continued to affirm the position of Vietnamese applications in the international market by becoming a typical application (Featured App) on the Apple Appstore in Germany, Belgium and New Zealand. At this time, Umbala.Tv has 150,000 active users and is increasingly creating a fever among young people. At the end of 2017, along with the development of technology, Umbala.Tv integrated the livestream function and interacted directly through the camera screen, along with the idol business model. This is also the time when the story of Umbala.Tv appeared at the show "Shark Tank Vietnam" season 1 and made a big splash in the startup community as well as technology users. Impressed with the implementation team, the founder's "crazy" and the results achieved, 2 out of 5 "sharks" at the Billion Dollar Deal made an investment invitation worth $260,000 for Umbala.Tv . However, the initial results did not guarantee the future for the "leader". To the loser at home In September 2016, an application with the same idea as Umbala.Tv was born in China called Douyin. After a year in the domestic market, Douyin reached 100 million users and started going out to the world under the name TikTok. At this time, the company that owns ByteDance has huge capital to dominate the Asian market, the US and other countries around the world. Therefore, not long after, TikTok was present in 150 countries, becoming the most popular application in many places. Responding to an interview with VNExpress newspaper, Mr. Nguyen Minh Thao said: "The battle in the end-user market is not simply a technology problem, it is a battle for capital." After a long period of research and development, Umbala.Tv has achieved certain successes, showing the bravery and stature of Vietnamese technology. However, the lack of capital compared to foreign competitors has become a major barrier preventing Umbala.Tv from getting far in the market. Even at home, this application is exhausted when competing with giants like Tik Tok, although Umbala.Tv's vision is not inferior and was born first. While other technology companies soon sold to foreign giants to become employees for the world, CEO Umbala still firmly believes in the vision and technology development level of the Vietnamese people. It was the difficulties and barriers during this time that prompted Umbala to take bolder and more drastic steps. The hero is back 2018 was a quiet year but full of transformations for Umbala. Rebranding as Umbala Network, a startup from Shark Tank to join the game of Blockchain technology. With enthusiasm and belief in a developed economy based on camera protocols, CEO Nguyen Minh Thao has gradually built a Blockchain and AI research team and integrated it into protocols and applications on its own platform. Umbala Network. Seizing this opportunity, Umbala Network has hatched a plan to regenerate the Umbala.Tv application with more superior functions and features. After constantly upgrading and perfecting, Umbala.Tv is ready to get back on the track with a new position — a decentralized app for online video shopping and trending trends. Participating in the e-commerce market and idol business, Umbala.Tv promises to bring breakthroughs in both technology and user experience. Experiencing both success and failure in the past, Umbala Network is determined to conquer the "game-changing" destiny once again. Please support Umbala.TV with national spirit and aspirations Source Tinhte

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